Do you need a boost in your training? Check out Adidas’ latest video @adidasAU

16 Jul

Hope your training is going well.

I’m a fairly creative person and I love it when brands do quirky marketing promos so I thought I would share Adidas‘ latest video to promote its new Boost technology. Adidas having the influence they do pulled in some well known athletes and hid them around a specially designed running track in Sydney and basically they gave unsuspecting runners a ‘Boost!’ with motivation encouragement, music and all sorts of things – I won’t spoil it but watch it for yourself!

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4 Responses to “Do you need a boost in your training? Check out Adidas’ latest video @adidasAU”

  1. Katie @ Produce on Parade July 17, 2013 at 9:13 am #

    Hah! This was cute! Some days I think I’d be nice to have that boost. I better move to Sydney! That’s about as far away as one can get from Alaska though…

    • Zoe July 17, 2013 at 9:38 am #

      Hi Katie

      I am very jealous! I’ve never been to Alaska it looks beautiful 🙂

  2. Matilda Iglesias (@MatildaIglesias) July 19, 2013 at 10:19 pm #

    I had a little giggle. It was very cute, and put a smile on my face. Very clever ad that’s for sure.

    • Zoe July 20, 2013 at 7:14 pm #

      Hi Matilda yes I thought it was funny and clever too 🙂

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