TL;DR
Vivian Jenna Wilson, Elon Musk’s transgender daughter, appears in Rihanna’s Pride campaign for Savage X Fenty, emphasizing self-expression and LGBTQ+ visibility. The campaign is politically significant due to her outspoken advocacy and strained relationship with her father.
Vivian Jenna Wilson, Elon Musk’s transgender daughter, has appeared as a model in Rihanna’s Pride campaign for Savage X Fenty, marking her most prominent fashion collaboration to date. The campaign, launched during Pride Month, aims to celebrate LGBTQ+ visibility and self-expression, aligning with Wilson’s activism and public advocacy.
Wilson, 22, is featured in promotional images for Savage X Fenty’s Pride collection, which emphasizes gender-neutral underwear and celebrates historic Pride movements. Rihanna’s brand confirmed Wilson’s participation with the statement, “Vivian is exactly who she said she is.” Wilson’s involvement follows her previous collaborations with queer brands and her rising prominence in the fashion industry, including a Teen Vogue cover and runway debut at New York Fashion Week.
Wilson publicly came out as transgender in 2020 and has since been an outspoken advocate for trans rights. She has criticized her father, Elon Musk, publicly describing their relationship as strained, with Musk previously dismissing her identity as a “woke mind virus” and describing her transition as a “death” to him, according to reports.
Why It Matters
This campaign underscores the importance of visibility for trans individuals, especially those with high-profile backgrounds. Wilson’s participation highlights her role as an influencer and advocate in the LGBTQ+ community, while also bringing attention to ongoing family tensions involving Elon Musk. The collaboration demonstrates how fashion and activism intersect to promote acceptance and self-determination, making it a noteworthy moment in Pride celebrations.
gender-neutral underwear for women
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
Background
Rihanna’s Savage X Fenty launched its Pride campaign in 2018, collaborating with GLAAD to promote gender inclusivity through its gender-neutral underwear line. Vivian Jenna Wilson’s involvement marks her rise as a prominent queer figure in the fashion world. Her public stance on trans rights and her outspoken criticism of her father have kept her in the media spotlight, especially as she continues to build her career in fashion and activism.
“Vivian is exactly who she said she is.”
— Rihanna’s Savage X Fenty
“My identity is a core part of who I am, and I want to inspire others to embrace their true selves.”
— Wilson (public statement)
LGBTQ+ pride clothing
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
What Remains Unclear
Details about the extent of Wilson’s role in the campaign and her future collaborations remain unclear. It is also uncertain how her participation will influence her relationship with her father or her ongoing activism, as public statements from Musk have been critical and dismissive.
transgender fashion accessories
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
What’s Next
Wilson is expected to continue her rise in the fashion and activism worlds, with potential further collaborations and public appearances. The campaign’s reception and its impact on her advocacy efforts will likely be observed in the coming months.
Pride month apparel for women
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
Key Questions
Who is Vivian Jenna Wilson?
Vivian Jenna Wilson is the transgender daughter of Elon Musk, who publicly came out as trans in 2020 and is an activist and model involved in LGBTQ+ advocacy.
What is the significance of her modeling for Rihanna’s Pride campaign?
Her participation highlights her role as a visible trans advocate and signals a message of self-acceptance and representation during Pride Month, while also drawing attention to her personal and family story.
How has Elon Musk responded to his daughter’s activism?
Musk has publicly criticized her, describing her transition as a ‘woke mind virus’ and expressing strained relations, though specific recent comments are not yet available.
Will Wilson have other future collaborations?
While she has gained prominence through recent campaigns, it remains to be seen what her next steps in fashion or activism will be, as details are still emerging.
Source: Google Trends
