Looking for the best OLED TV deals this Black Friday? The top pick this year is the LG 65-Inch OLED AI 4K B6 Series, offering a perfect balance of picture quality and smart features at a competitive price. The Samsung 65-Inch Class OLED S90F stands out with its AI-powered processing and HDR+ for stunning visuals, while the LG OLED evo AI 4K C5 Series delivers impressive brightness and gaming features. Buyers face tradeoffs like size versus price, premium features versus affordability, and brand preferences. Keep reading for a detailed breakdown to find the best OLED deal for your needs.
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Key Takeaways
- The LG B6 Series offers the best overall value with a balance of picture quality and price.
- Samsung‘s S90F stands out for its AI processing and motion handling, ideal for sports and gaming.
- Larger screen sizes, like 77 inches, tend to command higher prices but deliver immersive experiences.
- The OLED evo panels, such as LG’s C5 and G5 series, provide brighter images and better HDR performance.
- Buying during Black Friday can mean significant savings, but early deals often have limited stock or slow shipping.
| oled tv deals black friday | Resolution | Processor | Screen Size | HDR |
|---|---|---|---|---|
| LG 65-Inch OLED AI 4K B6 Serie | 4K | A8 AI Processor 4K GEN3 | 65 inches | Dolby Vision |
| Samsung 65-Inch Class OLED S90 | 4K | NQ4 AI Gen3 | 65 inches | Pro HDR+ |
| Samsung 77-Inch Class OLED S84 | 4K | NQ4 AI Gen2 | 77 inches | OLED HDR |
| LG 65-Inch OLED evo AI 4K C5 S | 4K | Alpha 9 AI Processor Gen8 | 65 inches | Dolby Vision |
| LG OLED C1 Series 55” 4K Smart | 3840 x 2160 | A9 Gen 4 Intelligent Processor | — | — |
| Samsung 77-Inch Class S90H Ser | 4K | — | — | — |
| LG 65-Inch Class OLED evo AI 4 | 4K | a11 AI Processor Gen 3 | 65 inches | — |
| Sony 48 Inch A90K BRAVIA XR 4K | 4K HDR | — | — | — |
| LG 55-Inch OLED evo AI 4K C6 S | 4K | α11 AI Processor Gen3 | 55 inches | Dolby Vision, HDR10 |
| LG 65-Inch OLED evo G5 Series | 4K | Alpha 11 AI Processor Gen2 | 65 inches | Dolby Vision |
More Details on Our Top Picks
LG 65-Inch OLED AI 4K B6 Series Smart TV (2026 Model)
This LG B6 Series stands out for combining stunning picture quality with advanced gaming features, making it a versatile choice for home theaters and gaming setups. Its self-lit pixels deliver perfect blacks and vibrant colors, rivaling the brightness and contrast of the Samsung S90F, but at a potentially higher cost. The inclusion of Dolby Vision and Atmos elevates cinematic experiences, while the 0.1ms response time and up to 120Hz refresh rate support fast-paced gaming. Compared to the Samsung S84F’s larger size and Pantone validation, LG’s AI processing offers more adaptive image optimization, though it may require a more involved setup process. This model makes the most sense for those who want premium picture quality and gaming performance in one package, despite its hefty price and size.
Pros:- Exceptional picture quality with perfect black and vibrant color
- Advanced AI processing for optimized visuals and sound
- Rich cinematic features including Dolby Vision and Atmos
- Excellent gaming performance with high refresh rate and low response time
Cons:- High-end features come at a premium price
- Large size may not suit smaller rooms
- Setup can be complex for some users
Best for: Home theater enthusiasts who want cinematic quality with gaming capabilities
Not ideal for: Small living rooms or users seeking a budget-friendly option due to its premium price
- Screen Size:65 inches
- Resolution:4K
- Processor:A8 AI Processor 4K GEN3
- HDR:Dolby Vision
- Sound:Dolby Atmos
- Gaming Features:0.1ms response time, up to 120Hz, NVIDIA G-SYNC, AMD FreeSync Premium, VRR
Our verdict“This LG model is ideal for viewers seeking a premium TV that excels in both cinematic and gaming experiences, despite its cost and size.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator, 144Hz, Alexa Built-in
This Samsung S90F offers a standout combination of bright, high-contrast images and smooth motion, making it particularly well-suited to sports, streaming, and gaming. Its AI processor upscales content to near-4K quality, providing sharper images than standard SDR content, similar to the Samsung S84F but with a more aggressive upscaling and higher refresh rate of 144Hz. Its deep contrast and brightness capabilities outperform LG’s C5 series in vibrant content, though it lacks the Pantone validation of the 77-inch Samsung S84F, which might matter to color-critical viewers. The Alexa built-in adds convenience, but the array of features could be overwhelming for less tech-savvy buyers. Overall, this TV makes the most sense for those prioritizing bright, lively images and fast motion, even if it comes at a higher price.
Pros:- Bright, high-contrast visuals ideal for sports and HDR content
- Smooth motion at 144Hz perfect for fast-paced scenes
- Deep contrast with AI upscaling enhances SDR content
- Built-in Alexa for voice control
Cons:- High price point may deter budget-conscious buyers
- Complex features could require a learning curve
- Lacks Pantone validation for color accuracy
Best for: Sports fans and streamers who want bright, smooth motion with voice control
Not ideal for: Budget shoppers or those wanting the most color-accurate content, due to its premium price and focus on contrast
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:Pro HDR+
- Refresh Rate:144Hz
- Smart Features:Alexa Built-in
Our verdict“This Samsung model is best suited for viewers who prioritize bright images and fast motion, especially for sports and gaming, despite its cost.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
The Samsung S84F 77-inch OLED delivers a cinematic experience with AI-enhanced picture quality and Pantone-validated colors, making it particularly appealing for those who want a large, vivid display in a sleek form. Its 120Hz refresh rate and smooth motion are excellent for gaming and sports, yet it compares favorably against LG’s C5 series in color validation and size. The IoS-like platform offers access to thousands of channels, adding to its appeal for entertainment lovers. However, the size and high-end features come with a hefty price tag, and some users may find setup and calibration somewhat involved. This TV is best for those who desire a sizable, colorful display that doubles as an art piece, despite the cost and complexity.
Pros:- Vivid, Pantone-validated colors and realistic skin tones
- Large 77-inch size ideal for immersive viewing
- AI-enhanced 4K picture and sound for captivating visuals
- Sleek, elegant design complements modern decor
Cons:- Premium price may be prohibitive for some buyers
- Setup and calibration can be complex
- Potential for burn-in with static images over time
Best for: Large living rooms and serious entertainment enthusiasts seeking a sizable, colorful display
Not ideal for: Small spaces or budget-conscious buyers due to its premium pricing and setup complexity
- Screen Size:77 inches
- Resolution:4K
- Processor:NQ4 AI Gen2
- HDR:OLED HDR
- Refresh Rate:120Hz
- Color Validation:Pantone Validated
Our verdict“This Samsung 77-inch OLED is perfect for those wanting an expansive, vibrant display with top-tier color accuracy, despite its high cost and setup needs.”
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)
This LG OLED evo C5 series offers a compelling blend of stunning visuals and smart features. Its self-lit OLED pixels and Dolby Vision deliver exceptional contrast and vibrant colors, rivaling the Samsung S90F in picture quality but with a focus on AI-driven enhancements. The high refresh rate of up to 144Hz and VRR support make it ideal for gamers who want smooth gameplay, surpassing many competitors like the LG C1 with newer tech. Art Gallery Mode adds a unique touch for display decor, though static images over long periods may risk burn-in. Its premium price reflects its advanced gaming and aesthetic features, making it suitable for those seeking a versatile, high-performance TV in a sleek, modern design.
Pros:- Exceptional picture with self-lit OLED and Dolby Vision
- High refresh rate and VRR support for smooth gaming
- Elegant design with nearly invisible bezel and Art Gallery Mode
- AI processing for vivid, personalized images
Cons:- Premium price may be a barrier for some
- Complex features could be intimidating for newcomers
- Potential burn-in risk with static images
Best for: Gamers and art lovers who want a sleek, high-performance display
Not ideal for: Budget buyers or those worried about static images causing burn-in over time
- Screen Size:65 inches
- Resolution:4K
- Technology:OLED evo
- Processor:Alpha 9 AI Processor Gen8
- HDR:Dolby Vision
- Gaming Features:NVIDIA G-Sync, AMD FreeSync Premium, VRR, 0.1ms response, up to 144Hz
Our verdict“This LG OLED evo C5 is best for users seeking a high-end gaming and art display, despite its cost and static image considerations.”
LG OLED C1 Series 55” 4K Smart TV with Alexa Built-in
The LG OLED C1 55-inch offers a compact yet powerful package, delivering impressive picture quality with OLED technology and a 120Hz refresh rate ideal for gaming and fast-moving content. Its AI-powered processor enhances both picture and sound, providing a cinematic experience in a smaller size. Compared to larger models like the Samsung S90F, the C1’s size makes it more suitable for smaller rooms or secondary spaces, though it sacrifices some of the larger screen impact. Its smart features, including Alexa built-in, add convenience, but the higher price for its size might deter budget-conscious buyers. This TV makes the most sense for those wanting premium OLED performance in a smaller footprint without compromising on features.
Pros:- Excellent picture quality with OLED technology
- High refresh rate ideal for gaming
- Smart features including Alexa voice control
- Compact size fits smaller spaces
Cons:- Premium price for a 55-inch model
- Limited to a smaller size in this series
- Less immersive for large-room viewing
Best for: Small living rooms, bedrooms, or secondary spaces where premium quality is desired
Not ideal for: Those needing a larger screen for a big room or budget buyers seeking a lower-cost option
- Model:OLED55C1PUB
- Size:55 inches
- Resolution:3840 x 2160
- Refresh Rate:120Hz
- Processor:A9 Gen 4 Intelligent Processor
- Features:Alexa Built-in, Dolby Cinema, WiSA Ready, Gaming Mode
Our verdict“This LG OLED C1 55-inch is perfect for those wanting a high-quality OLED TV in a smaller space, despite its higher cost relative to size.”
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
This Samsung 77-inch S90H OLED stands out for its expansive display and advanced gaming features, making it ideal for those who want a cinematic experience paired with smooth gameplay. Compared to the LG C6 Series, it offers better low-latency gaming and AI upscaling, but the premium price reflects these high-end capabilities. Its HDR+ glare-free technology delivers bright, vivid images even in well-lit rooms, while AI-enhanced sound creates a more immersive experience. The complex feature set could be daunting for less tech-savvy users, and the high price might be a barrier. Best for large spaces where premium gaming and cinematic quality are priorities.
Pros:- Vivid OLED display with HDR+ glare-free technology
- AI-enhanced picture and sound quality
- Excellent gaming features with low latency and variable refresh rate
- Large 77-inch screen perfect for immersive viewing
Cons:- Premium price may be prohibitive for some
- Complex features could require a learning curve
Best for: Large living rooms or dedicated home theaters with gaming setups seeking top-tier visuals and sound
Not ideal for: Small apartments or budget-conscious buyers who prefer a more straightforward, affordable TV
- Size:77 inches
- Series:S90H
- Display:OLED
- Resolution:4K
- Model Year:2026
Our verdict“This model is best suited for those wanting a large, premium OLED with gaming features and are willing to invest accordingly.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
This LG OLED evo C6 Series offers a balanced combination of picture quality and smart features in a 65-inch form factor, making it ideal for medium-sized spaces. Its self-lit pixels and α11 AI Processor Gen 3 produce deep blacks and vibrant colors, rivaling the Sony A90K in picture clarity. The support for Dolby Vision and Dolby Atmos elevates the cinematic experience, while gaming features like 165Hz refresh rate and G-Sync cater to gamers seeking smooth gameplay. The high-end features come with a premium price, and the setup might require some patience for optimal use. Best for viewers who want top-tier visuals and sound without the largest size.
Pros:- Exceptional picture quality with perfect black levels
- Supports Dolby Vision and Atmos for immersive content
- Advanced gaming features for smooth gameplay
- Smart platform with extensive streaming options
Cons:- High price point may be out of reach for some
- Complex setup for optimal performance
Best for: Homeowners wanting a premium 65-inch OLED with excellent audio and gaming capabilities
Not ideal for: Smaller rooms or budget buyers who prefer simpler, less expensive models
- Screen Size:65 inches
- Resolution:4K
- Processor:a11 AI Processor Gen 3
- HDR Support:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Gaming Features:165Hz, G-Sync, FreeSync
Our verdict“This TV makes the most sense for those who prioritize high-quality visuals and sound in a manageable size and are prepared for a higher investment.”
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
The Sony A90K BRAVIA XR OLED in 48 inches is perfect for those who want Sony’s renowned picture processing in a smaller package. It delivers exceptional deep blacks and vibrant colors, rivaling larger models like the LG C6, but in a more compact form factor. Its gaming features—HDMI 2.1, 4K/120Hz, VRR—make it suitable for high-performance gaming setups. The smart Google TV platform offers extensive streaming options, including Dolby Vision and Dolby Atmos for cinematic quality. However, the smaller size limits its use in large rooms, and its premium price may not appeal to budget shoppers. Best for dedicated gaming or media rooms with limited space.
Pros:- Outstanding picture quality with deep blacks
- Supports advanced gaming features and high refresh rates
- Immersive Dolby Atmos and Dolby Vision support
- Smart Google TV platform with broad streaming options
Cons:- High cost relative to screen size
- OLED burn-in risk with prolonged static images
Best for: Gamers or cinephiles who need a high-quality, space-efficient OLED with smart features
Not ideal for: Large open-plan living spaces or viewers on a tight budget
- Size:48 inches
- Display Technology:OLED
- Resolution:4K HDR
- Smart Platform:Google TV
- HDR Support:HDR, Dolby Vision
- Gaming Features:HDMI 2.1, 4K/120Hz, VRR
Our verdict“This TV is ideal for those who want Sony’s premium quality in a smaller size with gaming and streaming features, despite its higher price per inch.”
LG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026) with AI Processor Gen3, Dolby Vision, Dolby Atmos, HDR10, 165Hz, Bundle with Protection and Cables
This LG OLED evo C6 Series 55-inch offers a compelling mix of stunning visuals and gaming performance. Its OLED panel with Brightness Booster Max ensures vivid, bright images, rivaling larger models like the LG G5 Series. The 165Hz refresh rate and support for G-Sync and FreeSync make it an excellent choice for gamers who want smooth, tear-free gameplay. The inclusion of a bundle with extended protection and high-quality cables adds value for users seeking a complete setup. Compared to larger OLEDs, its smaller size makes it more adaptable for gaming rooms or smaller living spaces, but it comes at a premium price. Best for gamers and enthusiasts seeking high performance in a 55-inch size.
Pros:- Bright and vivid picture with Brightness Booster Max
- Fast 165Hz refresh rate ideal for gaming
- Included protection plan and quality cables
- Supports Dolby Vision and Atmos
Cons:- Premium price close to larger models
- Requires wall-mounting or placement considerations
Best for: Gamers and content lovers who prefer a smaller but powerful OLED with comprehensive features
Not ideal for: Large families or those who want a bigger screen for shared viewing
- Screen Size:55 inches
- Resolution:4K
- Processor:α11 AI Processor Gen3
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Refresh Rate:165Hz
Our verdict“This model makes sense for those seeking high-end gaming and picture quality in a 55-inch size without sacrificing premium features.”
LG 65-Inch OLED evo G5 Series 4K Smart TV (OLED65G5WUA, 2025)
The LG OLED evo G5 Series 65-inch combines stunning 4K visuals with an elegant wall-mountable design that doubles as an art display, perfect for modern homes. Its Brightness Booster Max technology ensures vibrant images, rivaling the Sony A90K. The support for Dolby Vision and Atmos, along with a 120Hz refresh rate and 0.1ms response time, makes it a stellar choice for serious gamers and cinephiles alike. Its sleek Re:New Wall Design adds aesthetic value, but the premium price reflects its advanced features. The necessity of wall-mounting for aesthetic appeal may be a drawback for some. Best for stylish, space-saving setups with high-performance needs.
Pros:- Bright, vivid picture with Brightness Booster Max
- Excellent gaming features including 120Hz and low response time
- Sleek wall-mount design doubles as decor
- Supports Dolby Vision and Atmos
Cons:- Premium price may be prohibitive
- Requires wall-mounting for optimal look
Best for: Design-conscious users wanting a high-performance OLED with art-friendly aesthetics
Not ideal for: Renters or those unwilling to wall-mount or invest in premium setup
- Screen Size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen2
- HDR:Dolby Vision
- Sound:Dolby Atmos
- Refresh Rate:120Hz
Our verdict“Ideal for users seeking a high-performance OLED that doubles as a stylish art piece, despite its premium cost.”
How We Picked
To determine the best OLED TVs for Black Friday 2026, I evaluated each model based on picture quality, smart TV features, gaming capabilities, build quality, and price-to-value ratio. I prioritized models that offered the latest OLED technology, strong processing power, and broad app support. Cost was a key factor, but I also considered brand reputation and user reviews to gauge real-world performance. The ranking reflects a combination of performance, versatility, and deal value, aiming to guide different types of buyers—from casual viewers to enthusiasts.| oled tv deals black friday | HDR |
|---|---|
| LG 65-Inch OLED AI 4K B6 Serie | Dolby Vision |
| Samsung 65-Inch Class OLED S90 | Pro HDR+ |
| Samsung 77-Inch Class OLED S84 | OLED HDR |
| LG 65-Inch OLED evo AI 4K C5 S | Dolby Vision |
| LG OLED C1 Series 55” 4K Smart | — |
| Samsung 77-Inch Class S90H Ser | — |
| LG 65-Inch Class OLED evo AI 4 | — |
| Sony 48 Inch A90K BRAVIA XR 4K | — |
| LG 55-Inch OLED evo AI 4K C6 S | Dolby Vision, HDR10 |
| LG 65-Inch OLED evo G5 Series | Dolby Vision |
Factors to Consider When Choosing Oled Tv Deals Black Friday
When choosing an OLED TV during Black Friday sales, it’s important to weigh several factors beyond just the price. Screen size impacts immersion and placement, while picture quality depends on brightness, contrast, and processing. Smart features, gaming compatibility, and audio support can enhance your viewing experience. Additionally, consider the longevity and build quality of the panel, as OLEDs can be sensitive to burn-in if misused. Understanding these aspects helps you avoid common pitfalls and make a purchase that truly fits your needs.Size and Viewing Distance
Choosing the right size for your space affects your viewing comfort and immersion. Larger screens, like 77 inches, create a cinema-like experience but require a bigger room and can be more expensive. Smaller sizes, like 55 or 65 inches, are more versatile for typical living rooms and price-conscious buyers. Measure your viewing distance—generally, the ideal is about 1.5 to 2.5 times the diagonal size—to prevent eye strain and ensure optimal picture quality.
Picture Quality and Brightness
OLED TVs are known for their incredible contrast and deep blacks, but brightness levels can vary. Models with OLED evo technology, such as LG’s C6 and G5 series, offer higher brightness, making them better suited for bright rooms and HDR content. Pay attention to processing features like AI enhancement and motion smoothing if you watch fast-paced content or play games. Remember, higher brightness and better processing usually come at a premium, so balance these with your budget.
Smart Features and Ecosystem
Look for a TV that supports your preferred streaming apps and voice assistants. Most high-end OLEDs run on Google TV, Tizen, or WebOS, offering extensive app stores and smart home integrations. If you rely on specific services or want seamless voice control, choose a model with built-in Alexa, Google Assistant, or compatible ecosystems. Some models also include features like advanced remote controls or customizable interfaces, which can improve daily usability.
Gaming Capabilities
If gaming is a priority, check for features like 120Hz refresh rates, low input lag, HDMI 2.1 ports, and VRR support. The LG C6 and G5 series, along with Samsung’s newer OLED models, excel in this area, making them popular among gamers. However, high-performance gaming features often increase the price. Be cautious of models that may have slight motion blur or limited HDR support, as these can detract from the gaming experience.
Price and Long-term Value
Black Friday deals can provide significant savings, but it’s essential to consider long-term value. Premium models with brighter panels and better processing may cost more initially but last longer and perform better with future content updates. Conversely, budget-friendly options may lack advanced features but still deliver excellent picture quality for casual viewing. Always compare warranties and after-sales support, especially for OLED panels, which are more delicate than LCDs.
Frequently Asked Questions
Will I see a significant difference in picture quality between OLED models from different brands?
Yes, different brands may use varying processing algorithms, panel brightness, and color accuracy, which can impact overall picture quality. LG’s OLEDs tend to excel in contrast and deep blacks, while Samsung’s models often offer brighter images and better motion handling. The choice depends on your viewing environment and content preferences—if you watch in a bright room or game often, a model with higher brightness or gaming features might be better suited.
Are OLED TVs worth the extra cost compared to LED/LCD models during Black Friday sales?
OLED TVs generally provide superior contrast, deeper blacks, and more vivid colors compared to traditional LED/LCDs, making them a worthwhile upgrade for cinephiles and dedicated home theater setups. During Black Friday, discounts can make OLEDs more accessible, but they still tend to be pricier. If your priority is picture quality and you have a dark viewing environment, investing in OLED can deliver noticeable benefits that justify the higher price.
Should I buy a larger size if I want an immersive experience, even if my space is limited?
While larger screens create a more cinematic feel, they require adequate space and proper viewing distance to avoid discomfort. If your room is small, a 55 or 65-inch OLED might provide a better balance between immersion and comfort. In tight spaces, a large TV can feel overwhelming or cause eye strain, so measure your room carefully before choosing a bigger size. Remember, the best size is one that fits well in your environment without sacrificing comfort.
What features should I prioritize if I want a TV mainly for gaming?
For gaming, look for OLED models with 120Hz refresh rates, HDMI 2.1 ports, VRR support, and low input lag. The LG C6 series and Samsung’s recent OLEDs excel in these areas, providing smooth gameplay and quick response times. Additionally, consider models with good motion handling and minimal screen burn-in risk, especially if you play for extended periods. Investing in a model with these features ensures a more seamless gaming experience.
How important is the panel’s brightness for OLED TVs in a bright room?
Brightness levels are important if your viewing environment is well-lit, as they affect how vivid and punchy HDR content appears. OLEDs with OLED evo technology, like LG’s G5 series, offer higher peak brightness, which reduces washout in bright rooms. However, OLEDs typically still won’t match high-end LCDs in brightness, so if you watch in a very bright space or want room-filling HDR, consider models with higher brightness specs or additional ambient lighting adjustments.
Conclusion
For most buyers seeking an all-around excellent OLED TV, the LG 65-Inch OLED AI 4K B6 Series offers a compelling mix of quality and price. If gaming or bright-room viewing is a priority, models with OLED evo technology like the LG G5 or Samsung S90F provide added brightness and speed. Budget-conscious shoppers can find great value in slightly smaller sizes or earlier models on Black Friday. For those craving premium features and the latest tech, the larger Samsung 77-Inch OLED S84F or LG’s G5 series are ideal. Ultimately, your choice depends on your room size, content preferences, and budget—each of these picks is designed to meet different needs effectively.
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