If you’re on the hunt for premium denim that combines style and comfort, I’ve got you covered. Brands like Levi Strauss Signature Gold and Lucky Brand are just a couple of my favorites that focus on versatile fits and high-quality fabrics. From curvy shapes to classic straight cuts, there’s something for everyone. Plus, these pieces often feature trendy details and sustainable practices. Stick around, and I’ll share 15 brands that truly stand out in this fashion sphere.
Key Takeaways
- Premium denim brands offer versatile styles, including oversized jackets and various jean fits like bootcut and skinny, suitable for multiple occasions.
- High-quality fabric compositions, often with a blend of cotton and elastane, ensure durability, comfort, and shape retention.
- Many brands prioritize sustainability, employing eco-friendly practices and water-conserving technologies during production.
- A range of sizing options, including plus and petite, caters to diverse body types, promoting an optimal fit for all customers.
- Advanced design features, such as flexible waistbands and practical pockets, enhance comfort and functionality for everyday wear.
Levi Strauss Signature Gold Women’s Curvy Totally Shaping Straight Jeans
When it comes to finding the perfect pair of jeans for curvy figures, the Levi Strauss Signature Gold Women’s Curvy Totally Shaping Straight Jeans stand out as an exceptional choice. These jeans are crafted from super stretchy denim that hugs your curves while maintaining their shape all day. I love the built-in tummy smoothing panel, which adds extra comfort. With various inseam lengths and a flattering straight leg cut, they fit well on muscular calves and longer legs. While some may need to size down, the versatility and quality make these jeans a go-to for any occasion. I highly recommend them!
Best For: Those seeking stylish, comfortable jeans that cater to curvy figures with a flattering fit.
Pros:
- True-to-size fit: Many users find these jeans provide a comfortable and flattering silhouette.
- Versatile styling options: Suitable for both casual and dressier occasions with various washes available.
- Quality craftsmanship: Recognized for durability and maintaining shape after multiple wears.
Cons:
- Shallow pockets: Some users find the pockets too small for larger items like cell phones.
- Inconsistent sizing: A few customers report variations in fit across different batches.
- Thickness concerns: Some wish for thicker material for enhanced durability, particularly for those with thicker thighs.
Levi Strauss Signature Gold Women’s Mid-Rise Slim Fit Capris
Levi Strauss Signature Gold Women’s Mid-Rise Slim Fit Capris are perfect for anyone who values comfort and style in their denim. Made from super stretchy, premium quality denim, these capris hug my curves beautifully while maintaining their shape throughout the day. With a 22.5-inch inseam, they hit just right for a polished look. I love that they come in extended sizes, ensuring everyone can find their fit. Plus, they’re machine washable, making care a breeze. With the same great quality under a new branding, these capris are a must-have for anyone seeking both style and comfort in their wardrobe.
Best For: Those seeking stylish and comfortable capris that flatter their curves and come in extended sizes.
Pros:
- Premium quality, super stretchy denim provides all-day comfort and shape retention.
- Slim fit and mid-rise design create a flattering silhouette for various body types.
- Easy to care for with machine washable fabric, perfect for everyday wear.
Cons:
- Limited color options may not suit everyone’s preferences.
- The slim fit may not be ideal for those who prefer a looser style.
- Availability in extended sizes may vary by retailer, making it harder to find the right fit.
Sidefeel Women’s High Waisted Straight Leg Stretchy Jeans
If you’re searching for a pair of jeans that combines comfort and style, the Sidefeel Women’s High Waisted Straight Leg Stretchy Jeans might just be your perfect match. Made from a blend of 65% cotton, 33% polyester, and 2% elastane, these jeans offer a soft yet sturdy feel that hugs your curves beautifully without emphasizing flaws. The high-waisted design provides tummy control and is versatile enough for casual outings or dressier occasions. With various colors and a true-to-size fit, I love how they maintain their shape after wear. They’re truly a reliable staple in my wardrobe!
Best For: Individuals seeking comfortable, stylish jeans that flatter various body shapes and fit well for both casual and dressy occasions.
Pros:
- Soft, stretchy fabric that provides comfort and durability.
- High-waisted design offering tummy control and a flattering silhouette.
- Versatile styles and colors that can be paired with different outfits.
Cons:
- Some users report issues with length and may need adjustments.
- A few customers mention concerns about fabric feel or potential shrinking after washing.
- Not all styles may accommodate longer legs without modifications.
Made By Johnny Womens Casual Solid Short Sleeve Dolman Top T Shirt
The Made By Johnny Women’s Casual Solid Short Sleeve Dolman Top T Shirt is perfect for anyone seeking a stylish and comfortable addition to their wardrobe. Crafted from a soft modal blend, this top drapes beautifully and offers a relaxed fit. I love the wide boat neckline, which can be worn traditionally or off one shoulder for a chic look. The side shirring cinches the waist, enhancing curves without compromising comfort. It pairs effortlessly with jeans, skirts, or leggings, making it versatile for any occasion. With vibrant colors and high-quality fabric, it’s a must-have staple that I can’t recommend enough!
Best For: Those seeking a stylish, comfortable, and versatile top that flatters various body types and can be dressed up or down for different occasions.
Pros:
- Soft and breathable fabric made from a high-quality modal blend, ensuring all-day comfort.
- Flattering design with side shirring that enhances curves and a wide boat neckline for a chic look.
- Versatile styling options, easily paired with jeans, skirts, or leggings for casual or office wear.
Cons:
- Minor issues reported with pilling or lint after washing, requiring gentle care.
- Fabric may be thin, which some users noted as a concern for see-through quality.
- Sizing recommendations suggest some may need to size up for a more comfortable fit.
Levi Strauss Signature Gold Women’s Modern Straight Jeans
For women seeking the perfect blend of comfort and style, the Levi Strauss Signature Gold Women’s Modern Straight Jeans stand out as an exceptional choice. These mid-rise jeans feature a super stretchy denim that hugs your curves beautifully while maintaining its shape throughout the day. With a fabric composition of 70% cotton, 29% polyester, and 1% elastane, you’ll experience durability and comfort. Plus, they come in various inseam options—29 inches for short, 31 inches for medium, and 33 inches for long—ensuring a great fit. Machine washable and easy to care for, these jeans are a wardrobe essential!
Best For: Women looking for stylish, comfortable jeans that provide a flattering fit and versatile options for different body types.
Pros:
- Made from premium, super stretchy denim that hugs curves and retains shape.
- Available in various inseam options (29″, 31″, and 33″) for a personalized fit.
- Machine washable for easy care and maintenance.
Cons:
- Limited color options may not suit everyone’s preferences.
- Some may find the mid-rise style less comfortable than higher rise options.
- Sizing may vary, potentially leading to fit issues for some buyers.
Sidefeel Womens Wide Leg High Waisted Stretchy Jeans
Looking for a pair of jeans that perfectly blends comfort and style? The Sidefeel Women’s Wide Leg High Waisted Stretchy Jeans are just what you need. Made from a soft, breathable fabric, these jeans allow for full movement while flattering your figure. The high waist and wide leg design create a versatile look, perfect for pairing with casual tees or chic blouses. With a 26.8 to 28-inch inseam, they work well with various footwear. Plus, they’re machine washable for easy care. Trust me, these jeans are a must-have for any wardrobe, suitable for work, leisure, or date nights.
Best For: Those seeking a stylish and comfortable pair of jeans that can transition from casual outings to more dressed-up occasions.
Pros:
- Made from a premium, stretchy fabric that offers comfort and durability.
- Versatile wide leg design suitable for pairing with various tops and footwear.
- Easy to care for with machine wash instructions.
Cons:
- The inseam length may not be suitable for taller individuals.
- Limited color options available.
- Distressed pockets may not appeal to everyone’s style preference.
luvamia Oversized Button Down Denim Jacket for Women
If you’re searching for a versatile jacket that effortlessly combines style and comfort, the Luvamia Oversized Button Down Denim Jacket is an ideal choice. Made from 100% cotton, it’s lightweight and perfect for any season. I love how I can layer it over sweaters or wear it with crop tops and skirts. The jacket features a classic shirt neck, front button closures, and handy pockets, making it practical too. While some may find the sleeves a bit short, I appreciate the flattering fit. With various colors available, it’s become a staple in my wardrobe, and I often reach for it, no matter the occasion.
Best For: Those seeking a stylish and comfortable denim jacket that is versatile enough for various occasions and seasons.
Pros:
- Versatile Style: Can be paired with a wide range of outfits, from crop tops to skirts, making it suitable for casual outings or more dressed-up events.
- Comfortable Fit: Made from 100% cotton, the jacket is lightweight and soft, ensuring all-day comfort.
- Practical Design: Features include handy pockets and a classic button-down design, adding both style and functionality to your wardrobe.
Cons:
- Sleeve Length Issues: Some wearers may find the sleeves to be slightly short, which could affect comfort during certain activities.
- Lightweight Denim: While ideal for layering, the lightweight fabric may not provide enough warmth for colder weather.
- Fit Variability: The fit might be snug or boxy for some body types, making it important to consider sizing preferences.
Levi Strauss Signature Gold Women’s Modern Bootcut Jeans
Finding the right pair of jeans can feel overwhelming, but Levi Strauss Signature Gold Women’s Modern Bootcut Jeans stand out as a fantastic option for those seeking comfort and style. Made from a blend of cotton, polyester, and elastane, these jeans offer a soft, stretchy fit that hugs your curves beautifully. I love the classic bootcut design, which pairs well with everything from casual tees to dressy tops. With inseam options available, they cater to various heights, ensuring a flattering fit. Plus, they’re machine washable, making them perfect for everyday wear without sacrificing quality or comfort.
Best For: Those looking for comfortable, stylish jeans that fit a variety of body shapes and heights.
Pros:
- Soft and stretchy fabric that contours to your body for a flattering fit.
- Versatile bootcut design that pairs well with both casual and dressy tops.
- Available in multiple inseam options to accommodate different heights for the perfect fit.
Cons:
- Inconsistent sizing may lead to difficulties in finding the right fit for some users.
- Some feedback indicates tightness in the legs, which may not suit everyone’s preference.
- The material is described as slightly thin, which may not be ideal for those seeking thicker denim.
Lee Womens Ultra Lux Comfort with Flex Motion Bootcut Jean
The Lee Womens Ultra Lux Comfort with Flex Motion Bootcut Jean is perfect for those who seek both style and comfort in their denim. Made with a blend of cotton, rayon, polyester, and spandex, these jeans offer incredible softness and stretch. The flexible waistband adapts to your movements, ensuring all-day comfort without pinching. With inseam options ranging from 30 to 34 inches, they cater to various body types. I love that they maintain their shape after washing and fit true to size. Whether for work or casual outings, these jeans have quickly become a staple in my wardrobe.
Best For: Individuals seeking a comfortable and stylish fit in their denim, especially those with varying body shapes and sizes.
Pros:
- Flexible waistband that adapts to movements, preventing discomfort and pinching.
- Super-stretch denim maintains shape after washing, ensuring long-lasting wear.
- Available in multiple inseam options to accommodate different heights without the need for hemming.
Cons:
- Some customers recommend sizing down due to the stretch fabric, which may not suit everyone’s preference.
- While the jeans fit well for many, they may not be ideal for those who prefer a tighter, traditional fit.
- Limited color options may not satisfy all style preferences.
Levi Strauss Signature Gold Women’s Modern Skinny Jeans
Looking for jeans that combine comfort and style? The Levi Strauss Signature Gold Women’s Modern Skinny Jeans might just be what you need. With a mid-rise comfort waistband and a snug fit through the hips and thighs, these jeans hug your curves beautifully. I love the super stretch fabric that maintains its shape all day, making it perfect for any occasion. Plus, the vintage aesthetic adds a trendy touch. Available in various inseam options, they’re designed to fit everyone, including plus sizes. And don’t worry about laundry; they’re machine washable for easy care. You’ll want to wear these jeans everywhere!
Best For: Those seeking stylish, comfortable jeans that fit well and offer a vintage aesthetic.
Pros:
- Features a mid-rise comfort waistband for added comfort.
- Made with super stretch fabric that retains shape throughout the day.
- Available in multiple inseam options, including plus sizes, for a tailored fit.
Cons:
- May not fit everyone perfectly due to the snug fit through hips and thighs.
- Limited color options may not appeal to all fashion preferences.
- Zipper closure may not be as convenient for some wearers compared to pull-on styles.
GAP Mens Slim Taper Fit Denim Jeans
For anyone seeking a blend of comfort and style, GAP Mens Slim Taper Fit Denim Jeans stand out as a top choice in the premium denim market. I love how they feature a slim cut through the hips and thighs, tapering perfectly at the ankles. The super soft fabric, enhanced by GapFlex stretch technology, makes them incredibly comfortable for all-day wear. With classic five-pocket styling and a sturdy zipper fly, they embody timeless American style. Plus, they’re part of the Water-Conserving Washwell program, making them a responsible choice. Available in various sizes and washes, these jeans suit every body type beautifully.
Best For: Individuals seeking a stylish and comfortable denim option that fits well across various body types.
Pros:
- Features GapFlex stretch technology for enhanced comfort and flexibility.
- Classic five-pocket styling and durable construction reflect timeless American fashion.
- Available in a wide range of sizes, fits, and washes to suit diverse preferences.
Cons:
- Limited availability of certain sizes or washes may be frustrating for some shoppers.
- Higher price point compared to standard denim jeans might not fit all budgets.
- May require special care to maintain the quality of the fabric over time.
Signature by Levi Strauss & Co. Gold Womens Curvy Totally Shaping Straight Jeans
Designed specifically for women with curves, the Signature by Levi Strauss & Co. Gold Womens Curvy Totally Shaping Straight Jeans offer a fantastic fit. I love how the contoured waistband prevents gapping while the mid-rise waist is comfortable without digging in. Made from a blend of cotton, polyester, and elastane, these jeans hug my curves beautifully, allowing for easy movement. They’re versatile enough for both casual and dressy occasions. While some users mention slight sizing inconsistencies and thinner fabric, I’ve found them to be a reliable choice that maintains shape after washing, making them a staple in my wardrobe.
Best For: Women with curves looking for comfortable, stylish jeans that flatter their figure.
Pros:
- Contoured waistband prevents gapping for a flattering fit.
- Versatile style suitable for both casual and dressy occasions.
- Maintains shape after washing, ensuring durability and comfort.
Cons:
- Sizing inconsistencies reported across different styles may require trying multiple sizes.
- Thinner fabric may not be as durable as traditional denim options.
- Some users note differences in fit and fabric weight compared to genuine Levi’s jeans.
Lucky Brand Womens MID Rise AVA Super Skinny Velvet Jean in
The Lucky Brand Women’s Mid Rise AVA Super Skinny Velvet Jean is perfect for those who crave style without sacrificing comfort. Crafted from a blend of 91% cotton, 7% polyester, and 2% Lycra(R) elastane, these jeans offer a snug yet flexible fit. The mid-rise design flatters your figure, while the dark wash adds a touch of sophistication. With 5-pocket styling and a classic button-and-zip fly, they’re both practical and chic. The measurements boast a 9-inch rise and a 10 1/4-inch leg opening, making them versatile for any occasion. Plus, they’re machine washable—easy care for a busy lifestyle!
Best For: Those seeking a stylish and comfortable pair of jeans that offer a flattering fit for everyday wear.
Pros:
- Versatile Design: The mid-rise and dark wash make these jeans suitable for both casual and semi-formal occasions.
- Comfortable Fit: The blend of cotton, polyester, and Lycra(R) elastane ensures flexibility and comfort throughout the day.
- Easy Care: Machine washable fabric allows for convenient maintenance and care.
Cons:
- Limited Size Range: The availability of sizes may not cater to all body types.
- Skinny Fit: The super skinny design may not be suitable for those who prefer a looser fit.
- Specific Style Preference: The velvet texture might not appeal to everyone’s taste in denim.
Gloria Vanderbilt Womens Classic Tapered Amanda Jeans
If you’re looking for a stylish and comfortable fit, Gloria Vanderbilt Women’s Classic Tapered Amanda Jeans are an excellent choice. These jeans feature a high-rise, tapered design that sits perfectly at the natural waist, offering both style and ease. The fabric blend of 72% cotton, 26% polyester, and 2% elastane guarantees a comfortable stretch, while the functional pockets and easy zipper fly add practicality. Plus, with multiple inseam lengths, they cater to various body types. I love how versatile they are; they pair effortlessly with everything from trendy tops to casual tees and all kinds of footwear.
Best For: Those seeking a stylish and comfortable pair of jeans that provide a flattering fit for various body types.
Pros:
- Versatile style: Pairs well with a wide range of tops and footwear, suitable for different occasions.
- Comfortable fabric: The blend of cotton, polyester, and elastane ensures stretch and comfort for all-day wear.
- Multiple inseam options: Available in various lengths to accommodate different heights and preferences.
Cons:
- Limited color options: May not offer as many color choices as other brands.
- High-rise fit may not suit everyone: Some individuals may prefer a different rise or fit style.
- Potential for sizing issues: Finding the perfect fit may require trying on multiple sizes or styles.
Democracy Womens Ab Solution Jegging
For anyone seeking a blend of comfort and style, Democracy Women’s Ab Solution Jegging stands out as a top choice in premium denim. I love how these jeggings feature super-stretch denim that feels soft yet structured, allowing for easy movement. The high, lift-enhancing pockets and tummy compression boost my confidence while providing a flattering fit. With various inseam lengths and inclusive sizing, I appreciate the options available. Plus, they come in different colors and washes, making them versatile for any occasion. Just remember to check the inseam measurements to find your perfect fit. They’ve truly become my go-to jeans!
Best For: Those seeking stylish, comfortable, and flattering jeans that accommodate various body types and sizes.
Pros:
- Comfortable and stretchy fabric that allows for easy movement.
- Flattering fit with lift-enhancing pockets and tummy compression.
- Available in multiple inseam lengths and inclusive sizing options.
Cons:
- Inseam and length labels may not always be visible on product tags.
- Some users report initial odor in black jeggings that requires special washing.
- A few customers have experienced quality issues such as rips or washed-out appearance.
Factors to Consider When Choosing Premium Denim Brands

When I choose premium denim, I always consider a few key factors. The fabric quality, fit options, and comfort features can make a huge difference in how a pair of jeans feels and lasts. Plus, I want to guarantee they align with my style and are easy to care for.
Fabric Quality and Composition
Choosing the right premium denim brand starts with understanding fabric quality and composition. I’ve found that high-quality denim usually contains a higher cotton percentage, around 70-80%, ensuring durability and comfort. Many brands incorporate a bit of elastane or spandex, about 1-3%, for that necessary stretch and shape retention. I’ve noticed that premium brands use softer, finer threads and advanced weaving techniques, which create a smoother feel against the skin. Additionally, the fabric’s weight, often between 12-14 oz, contributes to its durability and drape. It’s also essential to carefully weigh blends that resist pilling, fading, and wear, guaranteeing that your jeans stay stylish and fitted over time. Quality matters, so choose wisely!
Fit and Sizing Options
Finding the perfect fit in premium denim can make all the difference in how you feel and look in your jeans. When choosing a brand, I always check their range of inseam lengths and waist sizes. Many premium brands offer true-to-size measurements, but some may vary, so I find sizing charts and customer reviews invaluable. I love that extended sizing options, including plus, tall, and petite, guarantee a more customized fit. I also appreciate brands that incorporate adjustable features for added comfort. It’s important to understand the style and cut, whether it’s skinny, straight, or bootcut, as this can considerably impact the fit. Taking the time to find the right size pays off in comfort and style!
Stretch and Comfort Features
While exploring premium denim brands, I always pay attention to the stretch and comfort features they offer. High-quality denim often incorporates elastane or spandex, giving the fabric the flexibility to move with my body all day long. I’ve noticed that the degree of stretch can vary; some brands provide super stretchy options with up to 2-3% elastane, which I love for maximum flexibility. Comfort is equally important, and I appreciate denim with a flexible waistband and soft, breathable blends that prevent pinching. Plus, the right stretch enhances fit by contouring to my body without losing shape after multiple wears. Overall, the combination of stretch and durability guarantees my denim lasts without sagging or bagging.
Style Versatility and Trends
After considering the stretch and comfort features in premium denim, I also think about style versatility and current trends. Versatile denim styles like straight-leg, skinny, bootcut, and wide-leg make it easy to pair with different tops and footwear, enhancing my outfit options. I love that brands are embracing trends like high waists, distressed finishes, and eco-friendly washes, catering to various fashion preferences. The availability of multiple inseam lengths and fit options means I can find the perfect denim for my body shape and height. Classic washes, such as dark indigo and black, effortlessly transition from casual to dressy occasions. Plus, trendy details like side shirring and minimal embellishments keep my looks fresh and exciting.
Care Instructions and Maintenance
When it comes to caring for premium denim, I always pay close attention to the manufacturer’s care instructions to keep my favorite pieces looking their best. I usually machine wash in cold water and use low-heat drying to maintain the fabric’s integrity and color. I opt for gentle detergents and steer clear of bleach to preserve elasticity and prevent fading. For delicate or thinner denim, I find that hand washing or air drying extends their lifespan, reducing the risk of shrinkage. Regularly inspecting for signs of wear, like fraying or holes, helps me address issues early on. Finally, I ensure proper storage by hanging or folding my denim to maintain shape and prevent creasing.
Price Point and Value
Choosing the right premium denim can feel overwhelming, especially with prices ranging from $80 to over $200 per pair. When evaluating these options, I always consider the price-to-quality ratio. Higher-priced denim often features durable fabrics and reinforced stitching, promising longevity through regular wear and washing. It’s essential to assess how the quality of materials and construction justifies the cost. I’ve found that discounted denim can offer great value, but investing in consistently high-quality pieces usually pays off in the long run. Comparing prices across brands helps me pinpoint features like fit, comfort, and fabric quality that truly matter. Ultimately, I want denim that feels right, lasts long, and makes me look good—all while being worth every penny.
Brand Reputation and Heritage
While exploring premium denim brands, it’s vital to take into account their reputation and heritage. A brand’s legacy often reflects decades of dedication to quality and craftsmanship, which is essential for durability and comfort. Established brands have honed their denim-making processes, ensuring a perfect fit and long-lasting wear. Heritage brands frequently stick to traditional manufacturing techniques, using premium fabrics and meticulous stitching that elevate the quality of their products. Furthermore, a reputable brand’s history can reveal its commitment to ethical sourcing and sustainable practices, which matter to many consumers today. Trusting brands with a strong heritage signals reliability and authenticity, giving me confidence in my investment in premium denim. Ultimately, it’s about finding a brand that stands the test of time.
Frequently Asked Questions
What Differentiates Premium Denim From Regular Denim Brands?
Premium denim stands out from regular denim due to its superior fabric quality, meticulous craftsmanship, and attention to detail. I’ve noticed that premium brands often use raw materials and unique washes that enhance durability and comfort. They also fit better and feel more luxurious against my skin. The stitching and hardware are typically more refined too, giving a polished look. Overall, I can feel the difference in both style and comfort when I wear them.
How Should I Properly Care for Premium Denim Jeans?
I always wash my premium denim jeans in cold water, using a gentle detergent. I turn them inside out to protect the color and avoid fading. I rarely put them in the dryer; instead, I hang them to air dry, which helps maintain their shape. I also recommend spot cleaning stains instead of frequent washing to preserve the fabric. With this care, my jeans last longer and stay looking great!
Do Premium Denim Brands Offer Plus Sizes?
Absolutely, many premium denim brands now offer plus sizes, recognizing that nearly 67% of women in the U.S. wear a size 14 or above. I’ve found that brands like Good American and Universal Standard prioritize inclusivity, ensuring everyone can enjoy quality denim. It’s invigorating to see such representation in fashion. When I wear jeans that fit perfectly, I feel more confident and stylish. Plus, comfort shouldn’t be a luxury; it should be for everyone!
Can Premium Denim Be Tailored for a Better Fit?
Yes, premium denim can definitely be tailored for a better fit! I’ve had my favorite pairs adjusted, and it made all the difference. Tailoring allows you to achieve that perfect silhouette, whether it’s taking in the waist or shortening the length. I always recommend finding a skilled tailor who understands denim. It’s worth the investment to guarantee your jeans fit just right, making them feel more comfortable and stylish in every way.
What Is the Average Lifespan of Premium Denim Products?
When I think about the lifespan of premium denim, I’d say you’re looking at around 5 to 10 years with proper care. Just like a fine wine, it gets better with age! I’ve found that washing them less often and air-drying can really extend their life. The quality of the fabric and stitching makes a huge difference, so investing in good denim pays off in the long run.
Conclusion
In the world of premium denim, finding the perfect fit is like discovering a hidden gem. Each brand offers its own unique charm, ensuring you not only look fabulous but feel comfortable too. So, whether you’re slipping into a pair of Levi’s or embracing the effortless style of Democracy, remember that your denim journey is all about celebrating your individuality. After all, every great outfit starts with the perfect foundation—and premium denim is the key to unveiling your style potential.